Docker's new ad campaign, "Man-ifesto" -- sexist?


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eHA_Admin_Lori is offline eHA_Admin_Lori — Advice Official Moderator Post #1  December 9,2009, 9:55am
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Dockers has launched a new ad campaign called "Man-ifesto" which encourages men to "wear the pants". You can check it out in action on their website.

There's a bit of buzz about the campaign being sexist and encouraging men to "put women in their place".

What do YOU think? Is this just an ad campaign or does it have further influence and implications?
 
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lindseyk is offline lindseyk Post #2  December 9,2009, 10:41am

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I think it's just a rant. The only thing it really says about women is that little old ladies need help crossing the street and that women should have doors opened for them. Being engaged to a manly guy, I have to admit I like it. I like it that he opens doors for me, even the car door. I like it that he won't let me carry the heavy stuff. I like it when he speaks up and defends me if it needs doing, even though I am perfectly capable of doing it myself. I like it that he'll give me his coat when I'm cold. I like it when he talks to little old ladies and takes a genuine interest in them. I like the fact that he's a little bit rough and tumble and has a take-charge attitude. We're planning to have children someday and I wouldn't want them to have a wimpy father. For what it's worth, I already know that he's a great dad whose kids love and respect him - because they always know where he stands and what the boundaries are.

On the other hand, I also like the fact that I can completely disarm him with a smile or the lightest touch of my hand on his face or shoulder. I like it that he can and does admit when he's wrong or has seriously messed up and apologizes for it. I like it that he accepts my apologies when they are necessary - and I've had to make a few! I like it that he isn't afraid to cry if the occasion calls for it. I could go on, but I'll stop.

Getting back to the ad, if that's the kind of man they're talking about, I have no problem with that at all! I don't think the ad is sexist.
 
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PY_2 is offline PY_2 Post #3  December 9,2009, 10:56am

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It's another form of shock-value ad campaign...but us ehA veterans won't even flinch at those kinds of stuff! That's child play to us!
 
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Mokkesofie is offline Mokkesofie Post #4  December 9,2009, 12:06pm
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It's done with tongue in cheek and I actually find it funny.
 
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