Narcissists

The myth that "religion creates morality" aside (and actually there's a proven correlation between religiosity & narcissism), Lasch and others have already pointed to the "me" generation's narcissism (who at least had enough empathy for social causes). But it's also been suggested that it began earlier than that, with the post-war boom and a consumer economy, along with an increasing dependency on "products" to define ourselves. There's even been new research showing that narcissism is on the rise in more recent generations, who've been over-protected, raised with boosted "self-esteem", plus a false sense of their own "uniqueness": News | SDSU | 'Narcissism Epidemic' Spreading Among College Students

Speaking of "manipulating all the discussions" ("Zazoo"... cool name!), a sign of the times is that we increasingly run into Narcissism even online now, for example, frequently in forums just like this one. You may encounter someone whose (false) sense of "self" is so frail, that they can't even entertain (or envision) other points of view, let alone disagreement or compromise, yet they try to impress everyone with their lofty "intellect", "vocabulary", or "specialness". They're not hard to spot, because what you often see instead of any genuine "give-and-take" dialogue, relating or empathy, is just "talking past" everyone, with a relentless attempt to "win" or just gain control & attention. Usually that's thru things like "reframing the argument", vague generalizations, deliberate obfuscation, or pedantic-sounding "pseudo-logic". So in the end, trying to have any conversation with these folks only leaves you with that frustrated feeling of, "huh?!".

Sometimes it seems like you can hardly go online now and have any sort of real discussion anymore, without encountering these narcissistic grandstanders butting-in and attempting to dominate or draw all the attention to their "brilliance".

The worst of course are the obviously hostile & insulting "trolls" just looking to get a "rise" out of someone, although the "quasi-trolls" (just described), are equally a nuisance, though less obvious (at first). But the intent's the same for both, to do anything to control and attract attention (even negative attention), in order to feed their over-blown, but essentially weak sense of self. They don't want a dialogue, they only want attention.

FYI, there's more about the "cyber-narcissist" here:
Cyber (Internet) Narcissists and Psychopaths