Force members to use relyID when they register as paying members?


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mattluen is offline mattluen Post #1  October 24,2010, 7:12pm
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I've had this thought for quite some time now. I've often wondered why EH doesn't make members very their ID when they register for the site. In the US, I know it's included in the price of the subscription, so why not force them to do it? It only takes a couple of minutes, and then the rest of the paying members knows you're a paying member. I've also often wondered what % of matches I get are actually paying members. I think implementing this would be very helpful to the members. What are your thoughts?
 
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charmed59 is offline charmed59 Post #2  October 24,2010, 7:26pm
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The great thing about rely ID is it is a one time thing, that sticks to your profile forever, whether you are still paying or not. So it doesn't mean they are a paying member, just that they once were.

The truth of the matter is eHarmony does not want you to know if someone is a paying member or not as it hurts their business model. They are hoping communication from paying members will get non-paying members to sign up. So if a paying member sends questions off to people, and they happen to be non-paying members, its a win for eHarmony. However, if you were to know which ones were paying members, you might elect only to converse with them, as conversing with non-paying members who never sign up might well be a waste of time. So then no one would try and send questions to non-paying members, and they, in turn, wouldn't have any reason to sign up.
 
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TrekRyder10 is offline TrekRyder10 Post #3  October 24,2010, 7:30pm
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Back in the spring when the eH product team was on the boards looking for feedback, this was one of the things we suggested..

There are a few reasons why this might never happen..

This would be like looking behind the curtain at the great all mighty Oz.. the gig would be up for eH, if people knew the truth about how many profiles were inactive or non-paying.. the membership and renewals would drop like a rock!

RelyID is a yearly subscription, not everyone subcribes to eH for an entire year.. But the logo stays on a profile even when the eH subscription expires. So its not a true way to tell if a match is a paying member or not..

Last edited by TrekRyder10; October 24,2010 at 7:32pm.
 
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mattluen is offline mattluen Post #4  October 24,2010, 7:43pm
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I understand that it might ruin their business model. However, for the paying members, it is very frustrating to get 7 matches a day, as I often get, send messages to most of them, and have none of them reply and not be able to know whether they're a paying member or not, and can actually reply, but have chosen not to, or they aren't a member and couldn't reply even if they wanted too. I think it would take a lot of frustration out of the process that many people feel with this site.
 
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pammersw is offline pammersw Post #5  October 24,2010, 7:44pm
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Trek is right. Plus, as a yearly subscription, you have to pay up each year to keep it active. And while it may be included in the "gimme everything (RelyID & SecureCall)" membership, it isn't included in the standard one.
 
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TrekRyder10 is offline TrekRyder10 Post #6  October 24,2010, 8:01pm
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mattluen wrote :
I understand that it might ruin their business model. However, for the paying members, it is very frustrating to get 7 matches a day, as I often get, send messages to most of them, and have none of them reply and not be able to know whether they're a paying member or not, and can actually reply, but have chosen not to, or they aren't a member and couldn't reply even if they wanted too. I think it would take a lot of frustration out of the process that many people feel with this site.
No one is disagreeing with what you find frustrating- most of us feel the same, but don't consider yourself a paying member, just consider youself a carrot with money..This is a business and the money comes from the membership turning over every 6 months.


I think e-harmony knows they need to tweek their business model, IMO this is why the renewal rate has dropped tremendously in the last year.. this tells me membership renewals are declining..people are go to the free sites, as well as other sites that are up to date with the technology used in our daily lives..
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mattluen is offline mattluen Post #7  October 24,2010, 8:47pm
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i agree with you on one thing, that they make their money on the membership turnover every 6 months. however, i find this website much better than any of the free sites or other pay sites because of the GC. I've used many other dating sites, and continue to do so, but i've found i get many more responses with the GC than on other sites starting with straight e-mail communication. i think the way they bill the membership is also a deterrent for people to join. 95 a month for 3 months is a lot for people. i think if they did 25 a month for 12 months, it might get more people to join as it appears to be less money when they put it that way. but i could be wrong.
 
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TrekRyder10 is offline TrekRyder10 Post #8  October 24,2010, 9:00pm
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mattluen wrote :
i agree with you on one thing, that they make their money on the membership turnover every 6 months. however, i find this website much better than any of the free sites or other pay sites because of the GC. I've used many other dating sites, and continue to do so, but i've found i get many more responses with the GC than on other sites starting with straight e-mail communication. i think the way they bill the membership is also a deterrent for people to join. 95 a month for 3 months is a lot for people. i think if they did 25 a month for 12 months, it might get more people to join as it appears to be less money when they put it that way. but i could be wrong.
You're preaching to the choir..

Please tell me you didn't pay $95 a month? is that what a new membership cost these days.. geez!! google promo codes if you renew..
 
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mattluen is offline mattluen Post #9  October 24,2010, 9:07pm
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lol, no. i wouldn't pay 95 a month for a dating site. finding the one isn't worth that much to me. i chose the 3 payment option for the year long membership. so they make you pay 95 a month for 3 months and they you're good for the year lol
 
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Bliss11 is offline Bliss11 Post #10  October 24,2010, 9:57pm
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hehe that sounds better with the 95 for 3 months for a year! hehe Its good to read this stuff tho since Im a non memeber but filled out the info and i;ve been sent a few questions but cant reply since i havent paid.. im still deciding whether its really worth the money.. im not one to pay to find love but at the same time it sparks my curiousity... Any luck?
 
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