JDavid is offline JDavid Post #1  August 3,2009, 1:11pm
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Many threads and posts here indicate that emphasis should NOT be placed upon physical beauty, at least not heavily. I agree.

However, if that is truly the case, why does EVERY photo presented as headers or advertising by eHarmony and most other dating sites depict "beautiful people"? Even "senior dating" sites use models who are "one in a thousand" in appearance (and probably younger than their target audience).

I understand that companies that sell clothing, automobiles or appliances use beautiful models representing their product – to maximize their income from advertising. What, then, is the objective of dating sites using exclusively beautiful models? Is the objective to maximize income – rather than promote development of relationships?

If any of us actually believe that overweight people are attractive, why do the dating sites' photos show only slim people? If we accept that age should not be regarded negatively, why are all the models young?

Wouldn't it be more honest use a cross section of the membership in photos by the site?
 
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brneyedangel is offline brneyedangel Post #2  August 3,2009, 1:42pm
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JDavid wrote :
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Many threads and posts here indicate that emphasis should NOT be placed upon physical beauty, at least not heavily. I agree.

However, if that is truly the case, why does EVERY photo presented as headers or advertising by eHarmony and most other dating sites depict "beautiful people"? Even "senior dating" sites use models who are "one in a thousand" in appearance (and probably younger than their target audience).

I understand that companies that sell clothing, automobiles or appliances use beautiful models representing their product – to maximize their income from advertising. What, then, is the objective of dating sites using exclusively beautiful models? Is the objective to maximize income – rather than promote development of relationships?

If any of us actually believe that overweight people are attractive, why do the dating sites' photos show only slim people? If we accept that age should not be regarded negatively, why are all the models young?

Wouldn't it be more honest use a cross section of the membership in photos by the site?
It would make sense to use a cross section of the membership, but wouldn't these people have to sign waivers of some sort to be included in their advertising? Perhaps they don't wish to be included in the advertising. On this particular site, at least, they do post people who use the site on the sidebar. I see your picture over there now. Mine was over there, and while I'm not obese, I am overweight, which is clear in my picture.

The last eHarmony commercial I saw was about a week ago, and it had people of all shapes, sizes, and ages in it. Maybe their marketing targets different people in different areas of the country. I don't really know for certain, I'm just tossing out ideas here and sharing what I have seen.
 
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jayjay is offline jayjay Post #3  August 3,2009, 1:54pm
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The reason is that attractiveness sells! People are attracted to, their attention is drawn toward, they want to be, and want to be with beautiful people.

I think the agreement that the emphasis should not be placed on physical appearance is largely a sham. That idea appeals to people's conscious, rational mind. It's more fair, egalitarian and presents a rosier picture of life.

However, I think the deeper, unconscious truth is that beauty appeals to us all. The problem is just that not too many of us are beautiful. So, eHarmony, along with pretty much every other company, will continue advertising with attractive people.
 
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brneyedangel is offline brneyedangel Post #4  August 3,2009, 2:06pm
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jayjay wrote :
However, I think the deeper, unconscious truth is that beauty appeals to us all.
But beauty in what sense of the word? Are you talking Hollywood/supermodel/airbrushed beauty, or an attractive person? For example, I'm certainly not looking for Mr. GQ. I will agree that physical attraction is important to any relationship, and I won't lie and say that appearance means absolutely nothing to me. That said, what I consider attractive causes my best friend to roll her eyes most of the time, and what she considers attractive...well...thanks, but no thanks.

I also would say it's a more conscious truth that most people choose to deny....
 
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meechee1 is offline meechee1 Post #5  August 3,2009, 2:23pm
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I think we've been trained by the media and Hollywood to only admire a "flawless" beauty. Such beauty is unreachable even by Hollywood standards since photos of stars and models are all retouched to make them look perfect. I believe that as people we feel that outward beauty is a sign of inner goodness...in other words, if the person looks perfect on the outside, they must be perfect in every other way (morally, intelligence...ect) Eharmony, like any other form of media, uses attractive people so that we are drawn to their site. If the people look good, then this must be a top notch site to find "good people". Whether we want to admit it or not, we are a culture of people who mostly judge everything by appearances. If it looks good, it has to be good.
 
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Mr_Right is offline Mr_Right Post #6  August 3,2009, 2:45pm
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I want to see the short, bald guy paired with a female supermodel from eHarmony.
 
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Wiseman2 is online now Wiseman2 Post #7  August 3,2009, 2:57pm
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They have sites that advertise that way, but eharmony is not one of them.....
Mr_Right wrote :
I want to see the short, bald guy paired with a female supermodel from eHarmony.
 
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EMTZ is offline EMTZ Post #8  August 3,2009, 3:15pm
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meechee1 wrote :
I think we've been trained by the media and Hollywood to only admire a "flawless" beauty.
I've read that research has shown that babies (untrained to whom they're supposed to be attracted) are drawn to beautiful people. So it is possible that it is instinctive, probably as a result of evolution.
 
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chawks64 is offline chawks64 Post #9  August 3,2009, 4:20pm
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meechee1 wrote :
Whether we want to admit it or not, we are a culture of people who mostly judge everything by appearances. If it looks good, it has to be good.
It is also assumed that people that look "better" are also happier. So join eHarmony (or believe any other marketing campaign) and you will be happy, too.

In theory...
 
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jayjay is offline jayjay Post #10  August 3,2009, 4:31pm
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...things seem to have gotten quiet around here.

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EMTZ wrote :
I've read that research has shown that babies (untrained to whom they're supposed to be attracted) are drawn to beautiful people. So it is possible that it is instinctive, probably as a result of evolution.
Even monkeys prefer to look at more attractive monkeys and will actually 'pay' to not look at those that are less attractive / lower social status. I really don't think the advertising industry is paying billions of dollars a year to convince us to be attracted to beauty....they're using our own drives to manipulate us.

I don't mean to say that beauty is all that matters or all we should look for...it just seems hard to deny that it's a very relevant factor.
 
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