Well, personally, I do not feel the need to adhere to anyone else's business model. And I fail to see how it would be a conflict. My suspicion is that part of eHarmony's business model is luring people from this free site over to the paid side - its a marketing tool.
As far as the the paid part of eHarmony being effective an effective dating tool...I am stumped on almost a daily basis why most matches are sent to me - I have checked, rechecked, and redone my settings and with few exception found very few points of compatability with my matches.
Thus, I migrated here. And I will not apologize for seeming harsh with some of my opinions - I do believe in self reliance and truly feel that the answers to so many questions are self-evident - if people would only stand up for themselves.
I know I scare off potential dates/mates with this attitude - but would rather wait for the one that can truly hang with me rather than settle.
What are the things that you really truly value most? If it isn't necessarily personality aspects, then you can always move on to another site. Or you can always change your settings to make sure you rank those things you really want as the most important.
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